You need to have a variety of content to reach your target market, and these 9 types will help you do that says Peter DeCaprio.
There are 9 types of content in your content strategy that gets leads and sales:
1. Blog Posts
Blog posts are one of the most important pieces of content you can create. They help you show your expertise, and they also help you rank higher in search engines. Make sure to write blog posts that are interesting to read and full of useful information like tips, tricks, and tools. Driving traffic to your blog posts is an important part of your content strategy. If you’re not sure what to write about for your blog, check out Buzz Sumo’s list of popular topics on their site.
2. White Papers
White papers are detailed guides that answer a specific question or solve a problem related to your industry. They might be 15-20 pages long, but they contain useful information for prospects looking to learn more about your topic. When writing white papers, make sure they include research and data so you can show the value prospects would get if they bought from you later on down the road. Writing white papers take time–you’ll need to do research before writing it–so don’t write it until you’re ready to publish.
3. Case Studies
As much as we all hate to admit it, we like stories. Peter DeCaprio says we like hearing about the challenges people have faced and how they overcame them with their product or service–and case studies are just that. They’re real-life examples of your past customers’ journey with your brand that help prospects relate to them and see themselves using what you have available. According to HubSpot, 45% of B2B marketers say buyer personas are key when writing case studies, so make sure you know who you want reading your case study before starting on it!
Infographics are detailed graphs or charts that show information without having to read through a long, dragged-out block of text. They get more shares on social media than any other content–no matter the topic–so they’re extremely valuable to your marketing strategy. The key here is having an amazing designer so you can create beautiful infographics that will go viral. Check out this post for tips on designing infographics that spread like crazy!
5. Landing Pages
A landing page is a specific page on your site where visitors land when they click on one of your ads, blog posts, or social media posts. Make sure it’s designed for conversions and includes benefits and CTAs to entice visitors further into becoming leads. If you’d like, HubSpot has tons of free templates available on its platform. Bonus: Landing pages are a great place to include videos!
Video content is quickly becoming one of the most popular types of content on the web. In fact, according to Cisco, by 2020 video will account for 80% of all internet traffic. That’s a lot of video content! And it’s no wonder, given that videos are super engaging and can help explain complex topics in a way that text just can’t. If you’re not already creating videos as part of your content strategy, it’s time to start explains Peter DeCaprio. They’re not as hard to make as you might think, and there are plenty of tools out there to help you get started. Wistia is a great place to start if you want to learn more about creating professional video content.
Articles are another great way to demonstrate your expertise and reach new customers. They can be published on your website or on other websites, and they should be well-written and informative.
EBooks are a great way to provide valuable information to your customers. They can be used to promote your products or services, or they can simply provide helpful information to your readers.
Webinars are a great way to connect with potential customers and show them what you have to offer. They can be used to promote your products or services, or they can simply provide helpful information to your readers.
Use these 9 types of relevant content to create a well-rounded marketing strategy that appeals to your target audience and drives traffic back to your site says Peter DeCaprio. If you’re not sure where to start, check out this post for tips on creating each type of content! You can also use these types across various platforms–like your blog, Twitter, Facebook, Pinterest, etc.–so make sure you change up the visuals so they look amazing wherever people are likely to find them. At the end of the day, it’s about what works best for your business and your audience!
As you can see, there are a variety of content types that you can use in your content strategy. Use these six types to reach your target market and get leads and sales.