Peter Decaprio- How to Market Your New Business on a Shoestring Budget

If your new business is still in the start-up stage, you don’t have a large marketing budget to draw from says Peter Decaprio. Yet it’s imperative that you get your name out there and generate some interest in the product or service you’re selling, even under these circumstances.

Here are three ways to market your new company without breaking into the entrepreneur’s version of Fort Knox.”

“Q: How should I handle my advertising and marketing efforts when I’m just starting up and operating on a tight budget?

A: If your new business is still in the start-up stage, you don’t have a large marketing budget to draw from. Yet it’s imperative that you get your name out there and generate some interest in the product or service you’re selling, even under these circumstances.

Here are three ways to market your new company without breaking into the entrepreneur’s version of Fort Knox:

1. Advertise for free.

Many print publications will run display ads or bulletin-board ads at no charge simply for the publicity they’ll receive from having them in their publications.

2. Get creative with low-cost offers and promotions.

If you own a neighborhood restaurant, offer daily food specials that cost little to produce (e.g., nachos on Mondays). Or hand out coupons offering discounts or giveaways on certain days of the week (e.g., ladies night on Tuesdays). These kinds of deals attract people who wouldn’t normally stop by; they’re great word-of-mouth generators; and they’re completely free to you.

3. Take advantage of all your personal resources.

You probably know at least a dozen people who’d like to hear about your new product or service, whether it’s through word-of-mouth recommendations or by giving them a call to ask for advice on the best way to spread the word about what you have to offer says Peter Decaprio. Tap into all those resources and get started marketing your company.” (Continued via Entrepreneur: Marketing Your New Company – Part 1)

“Q: How should I handle my advertising and marketing efforts when I’m just starting up and operating on a tight budget?

A: If your new business is still in the start-up stage, you don’t have a large marketing budget to draw from. Yet it’s imperative that you get your name out there and generate some interest in the product or service you’re selling, even under these circumstances.

Here are three ways to market your new company without breaking into the entrepreneur’s version of Fort Knox:

1. Advertise for free. Many print publications will run display ads or bulletin-board ads at no charge simply for the publicity they’ll receive from having them in their publications.

2. Get creative with low-cost offers and promotions. If you own a neighborhood restaurant, offer daily food specials that cost little to produce (e.g., nachos on Mondays). Or hand out coupons offering discounts or giveaways on certain days of the week (e.g., ladies night on Tuesdays). These kinds of deals attract people who wouldn’t normally stop by; they’re great word-of-mouth generators; and they’re completely free to you.

3. Take advantage of all your personal resources. You probably know at least a dozen people who’d like to hear about your new product or service, whether it’s through word-of-mouth recommendations or by giving them a call to ask for advice on the best way to spread the word about what you have to offer. Tap into all those resources and get started marketing your company.” (Continued via Entrepreneur: Marketing Your New Company – Part 2)

“Q: How should I handle my advertising and marketing efforts when I’m just starting up and operating on a tight budget?

A: If your new business is still in the start-up stage, you don’t have a large marketing budget to draw from. Yet it’s imperative that you get your name out there and generate some interest in the product or service you’re selling, even under these circumstances says Peter Decaprio.

Here are three ways to market your new company without breaking into the entrepreneur’s version of Fort Knox:

1. Advertise for free. Many print publications will run display ads or bulletin-board ads at no charge simply for the publicity they’ll receive from having them in their publications.

2. Get creative with low-cost offers and promotions. If you own a neighborhood restaurant, offer daily food specials that cost little to produce (e.g., nachos on Mondays). Or hand out coupons offering discounts or giveaways on certain days of the week (e.g., ladies night on Tuesdays). These kinds of deals attract people who wouldn’t normally stop by; they’re great word-of-mouth generators; and they’re completely free to you.

3. Take advantage of all your personal resources. You probably know at least a dozen people who’d like to hear about your new product or service, whether it’s through word-of-mouth recommendations or by giving them a call to ask for advice on the best way to spread the word about what you have to offer. Tap into all those resources and get started marketing your company.” (Continued via Entrepreneur: Marketing Your New Company – Part 3)

Conclusion:

“By using this three-step marketing plan, you’ll get the word out about your new company without breaking the bank says Peter Decaprio. And more people will be likely to buy into what you’re offering.” (via Entrepreneur: Marketing Your New Company – Part 3)

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