Home » Peter Decaprio: 5 FREE SEO Tools That Will Boost Ranking & Conversions in 2021

Peter Decaprio: 5 FREE SEO Tools That Will Boost Ranking & Conversions in 2021

What a hot topic! Many of you have started to take action on your own or you’ve hired someone to do it for you says Peter Decaprio. It’s not an easy job and the fact is that if your website isn’t listed as high as the first page of Google (organic positions) then most visitors will never see it.

Most of the people that just start to learn about SEO begin by reading all kinds of articles; they buy countless ebooks and try different software. All these resources do help but they usually cost money…

Today we’ve got 5 free tools for you

1- Google Trends (free) – http://www.google.com/trends/hottrends/mobile

2- Moz Open Site Explorer (free) – https://moz.com/researchtools/ose

3- Ahrefs Top Pages (free tool) – https://ahrefs.com/site-explorer#browsers

4- SimilarWeb (free) – http://www.similarweb.com/

5- SEMrush (free) – https://www.semrush.com/u/tools/o

You also need to know how to use these tools and what information you can find from the…

The first thing that we’ll explain in this article is the “SEO Audit” process, which contains: –

Site Audit –

 On-page optimization audit –

Off-Page Optimization Audit –

Social Media Audit This process will help you to increase your rankings in Google and it’s free…

If you’re still struggling with 2021 SEO, check out our recent article:  10 New Year SEO Tips That Will Boost Ranking & Conversions in 2021. Peter Decaprio suggests You may also want to subscribe below and get these 5 free SEO tools + our latest posts directly to your inbox.

Let’s get started…

What is SEO Audit?

SEO, or search engine optimization, is the process of improving the visibility of a website or a web page in search engines via the “natural” or unpaid (“organic”) search results. There are basically three things you can do to improve your rankings: 

– Increase number/quality backlinks – Improve on-page factors – Decrease off-page factors

The first part that we have mentioned above is called “On-Page Optimization Audit”. This means that you need to check what are the keywords that you’re targeting, how many words should be contained in the title tag, Meta tags information, etc… It also includes checking for broken pages, checking your website speed, etc…

The second part of the process is “Off-Page Optimization Audit”. As you may have heard SEO cannot be done only on-site. You should focus also on getting high-quality backlinks from websites that are already ranking for some other related keywords says Peter Decaprio. This will help to give more authority to your web page and this will bring you better results in terms of rankings too.

We have reached the third part which is “Social Media Audit”. Social media affects search engine result pages (SERP) in many ways, both negatively and positively. Search engines use social media as a tool to display relevant information whenever it’s available. Having lots of Twitter followers, Google+ circles or Facebook fans can help improve your website’s ranking.

On the other hand, social media can also have negative effects on your rankings because websites are linked to social media profiles and if you have for example bad reviews or lots of spammy backlinks pointing to your website then this will affect you negatively too. Nowadays search engines are using many different factors in order to display relevant results so it’s extremely hard to trick them…

Now let’s see what are these 5 free SEO tools that we mentioned above…

Free SEO Tools #1 – Google Trends Tool (Website Traffic)

This tool is very useful because you can check how many people are searching for a specific keyword in Google. You just need to input your keyword into the appropriate field and press “search”. I must warn you, don’t be surprised if you see results like this:

As you can see the amount of searches for “SEO tools” has dropped around 60% since 2012. This is probably because people are using different keywords to find SEO-related content. This tool will give you historical data of how many times this keyword has been searched in Google and that’s useful because it helps you to know what kind of traffic your web page has. It also allows you to check other related keywords too so it’s relatively easy to optimize your website for search engines.

Free SEO Tools #2 – Moz Open Site Explorer (Backlinks Checker)

Moz OSE or Open Site Explorer is a link analysis and backlink tracking tool. This tool is free for everyone and it’s great because it allows you to check backlinks of any website or blog. It also gives you some other useful information like Domain Authority which helps to check the quality of a web page/blog.


These are the free SEO tools that we recommend. Peter Decaprio says you can use them to check some crucial aspects of your website/web page in order to improve your rankings. We believe that if you’re serious about this stuff then it’s worth paying for some great services but make sure before signing up on any paid service you do thorough research first.