Peter Decaprio- Why Content Marketing Matters Now More Than Ever In A Mobile And Social Marketplace!
Facebook recently announced that there are now 1 billion monthly active users on the platform — a major milestone for sure! Facebook has also launched hashtags to highlight keywords or trends in posts. While many marketers rejoiced, others were left scratching their heads as they tried to figure out how the trend will really affect them says Peter Decaprio. To start with, hashtags can be used to enhance brand results by connecting content to fan pages and other trending topics on Facebook — which is great news for brands looking to connect with audiences beyond having an account on Facebook. It’s important however to remember that people are using hashtags differently across social networks so it’s not yet clear exactly how Facebook users will be using the hashtags to enhance their posts. The good news is that marketers can learn from how other platforms are using hashtags and figure out what works best for them — whether it’s adding tags to increase audience reach or creating branded tags to track conversations about your business. We… Read More »Peter Decaprio- Why Content Marketing Matters Now More Than Ever In A Mobile And Social Marketplace!