If you’re not familiar with Reddit, it’s a social news website that allows users to post content and vote submissions “up” or “down”. Submissions that receive more upvotes are displayed on the front page in reverse chronological order says Peter Decaprio. You can then comment on these posts as well as start discussions based on the topic of each post. The site is broken down into subreddits. A subreddit is basically a forum or category where content can be posted about specific topics, such as news, science, music and so forth. While all subreddits are created by users, reddit maintains control over how new subreddits are added to the website. Reddit has 1 billion monthly page views and 46 million monthly unique visitors (as of May 2013), with 6% of its traffic coming from the U.S. alone.( 1 ) Reddit has incredibly high potential for marketing your brand but should not be considered lightly; it’s not like running an ad in Craigslist! With great opportunity comes great responsibility—there’s no room for error when you market… Read More »Peter Decaprio: 10 Tips for Marketing on Reddit
5 Marketing Strategies That Helped My Business Get More Traffic In 3 Months! Rate this post Rate this post I have been working on growing my traffic since the beginning of the year. I am doing SEO for my own business, but there are some other factors that I am taking into consideration as well says Peter Decaprio. You know, if you want to grow your traffic, then you need to invest time and money in marketing strategies. Without a doubt, without cost-effective strategies it is not possible to make sure that you can hit multiple platforms at once. I think many people do not understand the importance of having a decent marketing strategy. However it is very important for people who are working on their own business. I don’t want to brag, but so far my efforts have returned some decent results. AdWords Campaigns First of all, there is AdWords Campaigns. This is a little bit expensive because you need to pay for each click if somebody leaves your website from the advertisement page.… Read More »Peter Decaprio- 5 Marketing Strategies That Helped My Business Get More Traffic In 3 Months!
“Whether you think you can or think you can’t, either way, your right.” ~ Henry Ford On the surface, it seems like it would make total sense to follow through on dreams and do what one loves. After all, if not now then when? However, like many things in life, there are hidden obstacles one must face before they can start pursuing their passion says Peter Decaprio. The following article will explore three of these reasons that prevent people from fulfilling their dreams; internal mental blocks that act as walls that must be broken down before anything else is possible. 3 Reasons Why People Fail To Follow Their Dreams: 1) Fear of Success Many people have told themselves “if I don’t have fear of failure, then why fear success?” This question may be asked, but the answer is often forgotten as soon as it’s provided. In truth, many people are afraid of success because they simply cannot handle the pressure and stress that comes with it. As we all know, running a successful business can… Read More »Peter Decaprio: 3 Reasons Why People Fail To Follow Their Dreams
If you’re considering creating a branding strategy, the advantages include: Increase market share and brand awareness. This can be done through consistent advertising and promotion plans, which can be coordinated with your current marketing strategy says Peter Decaprio. A well-defined branding strategy will help you make the most of your advertising dollars. Increase your market positioning by differentiating yourself from competitors in terms of quality or image while conveying the same basic product information to customers. Development of corporate identity (logo). Your logo should convey a message that relates both visually and semantically to your company’s business activities. The more suitable it is for expansion into other media, the better. Make strategic alliances with companies that have complementary products or services, increasing the chances that their customers will also become yours. Enhance shareholder value by being able to attract new investors through consistent messaging all public relations efforts. Damage this strategy by making changes that may confuse or alienate current investors. Increase the number of customers who have a positive opinion about your company, its… Read More »Peter Decaprio: What are the Benefits of having a Branding Strategy?
It’s all common sense, really. They want to attract investors and increase the capitalization of the company says Peter Decaprio. As a rule, such founders add such words as “business”, “investment”, “market”, and so on in their names — these are very popular keywords in business blogs and news sites. It helps them get noticed by search engines and journalists: they simply need to write an article about startups and drop one or two of those keywords into it along with the startup name and its founder’s name. It works! And not only for SEO purposes but also for building a professional company image. “Is it really so simple?” – You may ask. Yes, it is. We have analyzed a number of startups that went through the Startup Ranking service and found out some interesting facts about them. Let’s take a closer look at one of these companies: 1) The founder’s name abounds with words that are very popular in business news sites, e.g., “business”, “investment”, “market”, etc. 2) The startup uses only high-frequency keywords… Read More »Peter Decaprio shares Tips on How to Build a Professional Company Image and Startup Brand
Here are Simple Steps on how to build a Brand on Twitter: Step 1: Identify a ‘niche’ for your brand to own in the eyes of your target audience. For example, I chose #SEO and #Social Media because that’s what I focus on when helping clients grow their business with effective digital marketing campaigns. In this way, people interested in SEO or Social Media will be more likely to follow me says Peter Decaprio. If you’re a restaurant wanting to build a following, perhaps it’s something like ‘tasty food from the North West’. Or if you make kite surfing equipment maybe it’s ‘kiteboarding tips & tricks’. Step 2: Create a Twitter handle that accurately represents your brand. For the purpose of this exercise, I’ll be using @craigbuckland1 as an example. If you already have a Twitter account with the same name as your business or personal brand, don’t worry – it’s easy to change handles via ‘Settings’ in Twitter. Keep in mind that if you really want to grow your following online, it’s best not… Read More »Peter Decaprio: Simple Steps on how to Build a Brand on Twitter
A company’s brand is an integral part of its marketing strategy. It provides multiple benefits to the business by building trust with customers and increasing sales says Peter Decaprio. It can also help set a business apart from its competitors while creating value for the consumer. This differentiation allows companies to capture a larger market share. A strong brand can be created through many different methods, but one way that it is developed is through public relations activities. The following are useful tools solar energy system providers can use to create a strong presence for their brands in the industry: Social Media – Social media sites such as Facebook, Twitter and LinkedIn provide excellent outlets for sharing postings on new products and services with the public. It is also a useful tool for sharing customer testimonials and photos of their systems in action. Facebook – Many consumers are avoiding traditional advertising methods, particularly billboards, so it can be extremely beneficial to use social media sites like Facebook to build brand awareness. There are many energy… Read More »Peter Decaprio explains How to Build a Brand Name in the Solar PV Industry
Peter Decaprio: Building your Brand around Your Unique Selling Point. 6 Tips to make it Work for You.
Hello everyone, again. This is the third part of my short series on building your brand around your unique selling point says Peter Decaprio. Following my previous articles titled ” Branding Yourself – What’s Unique About You? ” and ” Selling Yourself Short – The Art of Marketing Your Unique Selling Point “. Selling yourself by emphasizing your USP sounds like a great idea in theory, but what about when you get face to face with people who may be considering hiring you for whatever products or services you offer? How do they know it’s the right approach for them? After all, there are so many different strategies out there, such as using affiliations and endorsements, promoting your commitment to customer service excellence and praising yourself for offering amazing value at competitive prices. How do you decide which of these marketing techniques is the most appropriate for your business? Well, it all comes down to what we call differentiation – and this applies to businesses in every industry and marketplace. It’s about understanding who your… Read More »Peter Decaprio: Building your Brand around Your Unique Selling Point. 6 Tips to make it Work for You.
Here are the Advantages of Start building your brand today: 1. Stand out from the competition says Peter Decaprio 2. Highlight your expertise and build authority in your area of specialization through a Lifestyle, Career or Company Branding campaign 3. Communicate with a highly targeted market without wasting time and money on advertising or marketing methods that they don’t want to hear about! Tags: Branding, lifestyle branding, personal branding, career branding, company branding If you want to stand out from the competition and build a strong brand then it is time that you start building your brand today. In this tough economic climate where businesses are finding it difficult to retain talent in a tightening job market, a well thought-out and implemented personal branding campaign will help you stay ahead. The American Marketing Association defines a brand as: “A name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In short, it is your company’s USP (Unique Selling Proposition) and the reason that… Read More »Peter Decaprio- Advantages of Start building your brand today
Last year, according to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States alone says Peter Decaprio. That’s about 31 percent of all employer firms. And it doesn’t even count millions of independently run websites that sell products and services online. Those websites are often just home-based offices for telecommuters, sales reps and entrepreneurs chasing a dream. They may take advantage of affiliate programs or ecommerce to generate income from their website, but they’re still a business that anyone could start right now by following these five tips: 1) Establish a mission for your site – When you have your own website you have an audience right away – yourself! In other words, why do you want a website? What is your ultimate goal that you’re trying to achieve with a website? 2) Make a plan – You may have an idea of what you’d like to do with your site, but it’s important to have a set plan in place before you begin. You need to know… Read More »Peter Decaprio: The Top Five Ways to Make Money with a Small Business Website
Highlights from Social Media Today’s second-annual Event in New York City. 1. Twitter has more than 1 billion tweets a day; Facebook has 1 million new pages added each hour; Pinterest has over 30 million users; YouTube reaches more adults under 34 than any cable network worldwide explains Peter Decaprio. (Marketing Land) 2. Every 2 seconds someone will purchase something with the aid of Bing or Google search engine results; 3 years ago that number was every 7 minutes; 90% of social media leads are invalid because they are too old or incomplete. (Marketing Land) 3. 70% of all marketers using social media said Twitter is part of their strategy; 48% use Facebook for the same purpose; 25% said Pinterest was a critical social platform for their business; 73% said LinkedIn is important to their business; 43% did not think that Google+ mattered to them or their business. (Edelman Digital) 4. 33% of marketers say they’re better off than last year when it comes to integrating online and offline marketing efforts, while 32% said they’re… Read More »Peter Decaprio: Seven Things You Need to Know about Social Media Today
You probably already know the story. Someone requests to become your friend on Facebook, you accept, and then they never talk to you again explains Peter Decaprio. Or worse—they post spammy links on your wall every chance they get. You decide enough’s enough and find ways to block them or remove them from your friends list altogether. This is an annoyance that most of us have suffered at some point, but it doesn’t have been all doom and gloom. The solution may lie in a little-known tool called “audiences” that gives you more power over who sees what posts on your page even after someone has been added as a Facebook friend. What are audiences? Audiences are basically ways to target specific people with different types of content depending on their relationship with you or your business. Let’s say I create a Facebook ad promoting my fan page, and I want it to appear in people’s News Feeds when they’re connected to me as friends. An audience would let me do that, so the ad… Read More »Peter Decaprio: How to Keep Your Facebook Business Page Free of Spam and Nonsense
We live in a world where social media has taken center stage. Facebook boasts over 1 billion registered users and is worth more than $55 billion (USD). Twitter enjoys 500 million tweets per day and is valued at $8 billion. LinkedIn, the business-oriented social network, is also growing – faster than any other social network – with 83% growth year over year; they now claim more than 175 million members worldwide and are valued at $16 billion. LinkedIn reports that as of October 2013, its mobile application had been downloaded 37 million times. Having an updated profile on this site can help to build your personal brand within your professional life explains Peter Decaprio. If you haven’t updated your LinkedIn profile recently or if you need to make some changes, here are a few tips which can help you get started: Professional Profile: Your professional profile is like your resume and it should be updated regularly. Customize your headline and summary and add skills and keywords that highlight your areas of expertise. If you’re lacking… Read More »Peter Decaprio- Building Your Personal Brand through LinkedIn
If your new business is still in the start-up stage, you don’t have a large marketing budget to draw from says Peter Decaprio. Yet it’s imperative that you get your name out there and generate some interest in the product or service you’re selling, even under these circumstances. Here are three ways to market your new company without breaking into the entrepreneur’s version of Fort Knox.” “Q: How should I handle my advertising and marketing efforts when I’m just starting up and operating on a tight budget? A: If your new business is still in the start-up stage, you don’t have a large marketing budget to draw from. Yet it’s imperative that you get your name out there and generate some interest in the product or service you’re selling, even under these circumstances. Here are three ways to market your new company without breaking into the entrepreneur’s version of Fort Knox: 1. Advertise for free. Many print publications will run display ads or bulletin-board ads at no charge simply for the publicity they’ll receive from… Read More »Peter Decaprio- How to Market Your New Business on a Shoestring Budget
“Do it yourself e-commerce?” If this phrase sounds foreign to you, you’re probably not alone. Even for small businesses that want to establish an online presence, the idea of managing their own e-commerce site isn’t always appealing says Peter Decaprio. It takes a lot of technical know-how and costs money . There must be an easier way, right? More and more often, there is. The emergence of cloud computing has made it easy for business owners to get their own e-commerce site up and running with little fusses or expense. Here are some reasons why self hosted e-commerce sites are becoming more popular among small business owners looking to sell products online: Ease of use – The ease in which a business owner can get their own e-commerce site up and running is the most important reason that self-hosted e-commerce sites are becoming increasingly popular. Using a cloud based system; they no longer need to know HTML or other web programming languages in order to develop a fully fledged online store. Instead they can simply… Read More »Peter Decaprio explains How to Create an E-Commerce Site for your Business
Starting your own business is a dream that many people have. The opportunity to be your own boss and create a company from the ground up is an exciting proposition for so many, but it can also be overwhelming. Even a good idea for a small business may fail if you don’t choose the right path to take when finding startup cash says Peter Decaprio. Here are some of the most important tips on how to get financing for your new business: 1) What kinds of loans will I qualify for? There are several options out there from traditional bank loans, microloans, SBA Loans, crowdfunding opportunities and even peer-to-peer lending platforms that all allow you to get funding for your start-up. It’s important to research what types of small business loans you can apply for, and what types of organizations offer them. You don’t want to waste time filling out applications for loans that you will likely be denied. 2) Create a plan for your business Before applying for any financing options, it’s important to… Read More »Peter Decaprio shares 10 Tips on How to Find the Right Small Business Loans for Your Needs
It’s a sobering spreadsheet: 835 companies that shut down in 2015 and rose between $1 and $200 million, compiled by angel investor Jason Calacanis says Peter Decaprio. Some were sold for parts for pennies on the dollar; others failed outright; still more dwindled into nothing. The list includes some well-known brands like Beamr (the streaming video technology company that had raised $12.5 million) and Humin (the contact management service that had raised $2.6 million). And while the names of several major flops — Shuddle, Leap Transit, Secret — have generated headlines in their own right, there are many more stories behind each number. As we did last year, we will attempt to tell the story of each company on Calacanis’ list—and what can be learned from their rise and fall—over the next several weeks. It’s just one way we’re marking this year’s celebration of our sixth anniversary. Standard Cognition: How a Self-Driving Store Might Work One day at Standard Cognition, they tried an experiment to see how quickly their team could pick items off store… Read More »Peter Decaprio- Why Do Startups Fail and What You Can Do About It?
Growth hacking isn’t exactly a new trend, it’s just that the term wasn’t coined until 2010 explains Peter Decaprio. The very first mention of growth hacking is credited to Sean Ellis. Sean was charged with figuring out how Drop box could acquire millions of users fast (Drop box was paying $500 per customer at the time). So what did he do? He created an incentivized referral program which gave 500MB extra space for each friend invited, plus another 500MB if they signed up and used it. They also added a link directly in their desktop folder that said “Get more free space”. As a result, referrals skyrocketed. Word-of-mouth became one of their most powerful user acquisition channels reaching tens of thousands of new users within weeks of implementing the Growth Hacking strategy. Today’s post aims to cover what growth hacking is, how it can be applied in today’s market and most importantly, how you can get started with growth hacking your startup. So if you are interested in learning more about this topic, read on!… Read More »Peter Decaprio: What is Growth Hacking? Everything You Need to Know About Startup Marketing!
Peter Decaprio- The Unconventional Guide to Launching a Successful Startup! Part 1: Developing the Right Mindset, Skills, and Startup Team
Get Ready To Learn A Ton… Starting With How NOT To Launch a Company says Peter Decaprio. It doesn’t matter if you want to start your own company or join someone else’s startup team – before you ever take action it is crucial to have a plan to follow. Unfortunately, most entrepreneurs don’t take the time to develop that plan before jumping into action and this leads to poor performance which often results in failure for many startups! In fact, 1/3 of all startups fail within the first 18 months due to poor planning. I’ve heard it said that if you want to increase your odds of success then do the opposite of what most people are doing when launching their startup or joining someone else’s team! Before I get too deep into this post let me tell you about my friend Dave Balter who is an expert at teaching entrepreneurs how NOT to launch companies. You can also check out his blog with tons of great posts on entrepreneurship here. Dave taught me this… Read More »Peter Decaprio- The Unconventional Guide to Launching a Successful Startup! Part 1: Developing the Right Mindset, Skills, and Startup Team
In this three-part article, I will outline how to set the correct mindset for a startup and guide you through a proven process of creating a new company from scratch with no cost involved says Peter Decaprio. This is Part 1 of the series. Part 1: Creating the Right Mindset The first thing that an entrepreneur or an owner of a small business must do before starting anything is to set the right mindset for success. In order to do so, it’s important to make sure that your mind works in the way it should work during startup time, otherwise you will find yourself trapped in your own thoughts and won’t be able to make tough decisions when they need to be made. I am not going here into any spiritual stuff or what-is-your-destiny stuff here. However, you must know that during the startup time, your mind works differently than usual and if you want to succeed in what you’re trying to do, then you need to understand and use the right mental tools and… Read More »Peter Decaprio- The Secrets of Starting a Startup—No Cost! Part 1: Creating the Right Mindset
As a first-time entrepreneur, I can empathize with those who are intimidated by the startup world explains Peter Decaprio. Not only is it difficult to understand the lingo and depth of knowledge associated with this world, but even deciding where to start can be a big challenge for newbies. If you’re looking to change the world through technology or business innovation, then you’ve come to the right place. This guide provides an introduction into how entrepreneurs think and see opportunities around them. In essence, it explains how startups work from a high level perspective and what types of questions you should be asking yourselves as entrepreneurs when searching for ideas that have potential for enormous growth. Keep in mind that I am not advocating any style or approach – everything here comes from my own personal experience. I’ll start by giving you a quick tour of the startup world, so you can gain an understanding of how this universe ticks. Then I will provide insight into ingredient-part analysis – what steps you need to take… Read More »Peter Decaprio- The Guide to Understanding the Startup World and Finding Winning Ideas
The startup world is a place of rapid change and learning, and trying to understand it all in one goes can be daunting says Peter Decaprio. Hopefully, this guide will help you get started. Startup ideas are the foundation of any business, but when you’re just starting out, it’s hard to know what idea to focus on. Why would anyone want your product? How much money can you expect to make? What do investors look for in a pitch? You ask yourself these questions every day when you start working on your startup idea. It’s easy to become quickly overwhelmed with uncertainty and confusion. The good news: there is an abundance of free information available about how startups work — but unfortunately not everyone knows where find all the right resources (and there’s a lot of wrong information out there, too). To help you get started, this guide is here to point out the best first steps you can take on your startup journey. We’ll give you articles and books to read, explain essential concepts… Read More »Peter Decaprio: The 6-Step Guide to Understanding the Startup World and Finding Winning Ideas
Peter Decaprio on Optimizing your startup business website: 9 simple steps to increase traffic and download speed, maximize conversion and save money!
Every startup business website has the same goal: to attract visitors and turn them into customers says Peter Decaprio. As everyone knows, these are the vital things every startup needs to quickly start making money. So hiring a professional designer is an investment that will pay off considerably in no time. You can find many beautiful templates online at very affordable prices. But let’s focus on what’s actually most important for your business website, the quality of the content. It doesn’t matter how beautiful it is if no one can read it! You need to create a useful site that will help you stand out from all the others and eventually stand at the top of your industry. Don’t worry, I’m not going to ask you to spend days writing about your products or services… Yes, everyone knows that keywords are still relevant in today’s SEO world, but creating engaging content will always benefit you more than just stuffing tons of keywords into it. You want people who are really interested in what you have… Read More »Peter Decaprio on Optimizing your startup business website: 9 simple steps to increase traffic and download speed, maximize conversion and save money!
Prelude: This article was inspired by a number of readers who wrote in to the website asking for advice on how to start a business from home. At first I thought that they were just doing some wishful thinking and really wanted jobs, but when I realized that most of them had been sending me requests for more than six months, I decided to have a look at what they were planning says Peter Decaprio. The ideas ranged from very simple ones like setting up an ice-cream parlor or a flower shop at home, to much more complex plans involving opening grocery stores and petrol bunks! When I analyzed their plans further it became apparent that there were many misconceptions about starting a business. Actually there are many misconceptions about this in Indian society, because parents who have worked hard to build their career want their children to follow the same path. They have seen how tough it is to make a living and feel that by starting a business they will be putting too… Read More »Peter Decaprio explains How to Start a Business from Home on an Extreme Budget
EVERYONE HAS A STORY: WHY CUSTOMERS BUY Everyone has a story and it may even be true. Why? Because we all have to make decisions on what we think is best for us, our needs and wants at any given time in our lives says Peter Decaprio. And our decision on whether or not to buy your product or service can be influenced by many factors such as past experiences, current situations, and future plans. Once you understand these influencing factors then you will be better equipped to sell them on buying the product or service that you offer. What’s more, once they understand why THEY buy your product or service, they become better equipped to sell others on their need and want of YOUR product or service because it helps them solve their problems. STORY 1: THE CARS WE BUY Put yourself in the following scenario on your next drive to work. You’re driving along and see a sign that reads “Huge Savings on All Cars.” You, of course, slow down three times to… Read More »Peter Decaprio: Why Customers Buy and How You Sell Them on Buying Your Product or Service