(Maximize your chances of catching the eye of journalists, publishers, literary agents and readers by crafting the perfect pitch. Here are some pointers.) says Peter Decaprio Every writer wants to get his or her book in front of the most people possible. And when it comes to promoting your book, nothing works better than a pitch. Let’s face it: No matter how great your work is, if you don’t pitch your idea properly, you’ll miss out on readers and sales. This isn’t just about selling books; pitching can also bring new opportunities for marketing and self-promotion. Forgotten Realms author R.A. Salvatore says: “I know that publishers and editors often say they want writers to pitch them their ideas,” but he adds that the bottom line is “you won’t get anyone’s attention until you show them what you’ve got.” What editors and agents want is a “two-minute sell.” Less than two minutes? How is that possible, you ask? It is, and here’s how: The most effective pitch for your novel or memoir is no more than… Read More »Peter Decaprio: Writing the Perfect Elevator Pitch
Peter Decaprio- 5 Ways to Show Your Present Employer what you’re worth when on an Informational Interview
If you’re like most people, you’ve had at least one informational interview explains Peter Decaprio. You may even have enjoyed the experience so much that you’ve asked for a contact to take your new friend out for coffee or lunch later. This kind of networking is important to almost everyone in the job market today because it’s often easier to get a job through personal connections than through formal applications. The question becomes, how do you convince your newfound contact that she needs to hire YOU when she has no open positions? Filling Job Openings – Staffing Professionals Say It’s Easier Than Ever One way is to show her what you’re willing to offer an employer who does have a position available. Here are just five ways that alumni can demonstrate their value to an employer. 1. Let your contact know why you’re a perfect match for the job and company Make sure your contact knows about any special skills, backgrounds or hobbies that make you uniquely qualified for the position. If she can say,… Read More »Peter Decaprio- 5 Ways to Show Your Present Employer what you’re worth when on an Informational Interview
If you’ve just graduated, or are looking to join the work force, chances are you’re starting to look at job boards for open positions says Peter Decaprio. And one of the ways to snag an interview is with your resume. It’s very important that your resume is in tip-top shape before it gets sent out – not only will it increase your chances of getting called in for an interview, but if there’s something blatantly wrong with it (or worse yet, missing), you’ll never get noticed! So here are 5 things you should never include on your resume and why: 1. Personal Data Many people feel that including their social security numbers on their resumes is a good thing – after all, without this number they won’t be able to do a background check, right? Wrong. If you don’t want your social security number public knowledge, then there’s no reason to include it on a resume that anyone could read! It’s not necessary and can pose a threat if someone gets their hands on it.… Read More »Peter Decaprio shares 5 Things You Should Never Put In Your Resume and Why
Cover letters and CVs are both used when applying for a job; however there is a difference between the two. The purpose of a cover letter, as its name suggests, is to provide a brief introduction to your resume explains Peter Decaprio. A CV on the other hand provides more in-depth information about yourself and your experience. It also includes details such as personal interests and hobbies to make you stand out from other applicants. This article will review how to write each one as well as their uses and limitations within the job application process. Use Formatting Conventions Cover Letters: Using capitalization sparingly; no underlining or bolding text; indentation of first line after header; use standard formatting rules (e.g., ten-point font for traditional font, 12-point font for serif font and ten-point font for san serif) Curriculum Vitae: use formatting conventions that hold true to your country of origin. Some examples include using a chronological or reverse chronological format. Preparation Time Generally, a cover letter takes less time to prepare than a CV because it… Read More »Peter Decaprio- What Is the Difference Between A Cover Letter and Curriculum Vitae?
When it comes to choosing your career, the first thing you need to do is think about what you like doing says Peter Decaprio. Then find jobs that fit with your interests and personality traits. What follows are lists of potential careers for each personality type; along with information on how well-suited you are for them based on your interests and personality traits. You can find out what your personality type is by taking the Myers-Briggs assessment. Post your answers in the comments section (or on Facebook) and we’ll tally up your results! Do any of these matches? What are you considering for a career? What Career Is Right for Me – INFJ 1. Teacher/Professor INFJs are both highly idealistic and very organized. They make arts teachers for high school levels, college or university faculty members, and professors of subjects such as literature, language, the humanities, history, religious studies and philosophy. Jobs, where they interact with students, are especially suitable to INFJs’ needs to help others achieve their full potential. They commonly do fairly well… Read More »Peter Decaprio- What Career Is Right for Me?
Your resume has either gotten you an interview, or it hasn’t. If the former, there are still challenges ahead of you that can derail your chances to get hired says Peter Decaprio. Resumes are very personal things, reflecting what work history and qualifications best represent your skills for this particular opportunity. This means that resumes vary from position to position within a company. It also means that two people with the exact same qualifications may have two very different resumes if their backgrounds and experience don’t exactly match the job requirements. Even so, many resumes contain common mistakes which will cause them to be rejected quickly by any savvy hiring manager: Mistake #1: Typos and Grammatical Errors You wouldn’t send out a letter without spell-checking it first would you? The same principle applies to a resume. Typos and grammatical errors can make a hiring manager question your attention to detail, not only on the job, but also in the hiring process. Mistake #2: Inappropriate Content When writing your resume keep in mind that it is… Read More »Peter Decaprio- Why Your Resume is rejected: 7 Mistakes that Can Cost You the Job
Most landlords want to know how they can predict if an applicant will skip out on their lease explains Peter Decaprio. Unfortunately, there are no magical numbers that determine someone’s trustworthiness; however, there is a way to predict who is more likely to default. It all depends on your credit score. Here is how to understand Your FICO Score: Landlords may use someone’s credit history as an indicator of whether or not they will fail to pay their rent. If someone has paid bills late in the past, they may do so again (on your property) leaving you stuck with an empty house and a serious financial loss. Before you can make any judgment on an applicant’s credit history, however, it is important that you understand what all those numbers mean on your credit report. That number range from 300 to 850 is critical for landlords trying to predict if an applicant will follow through with their payments or leave them hanging dry. There are three major components of a FICO score: payment history, amounts… Read More »Peter Decaprio: Understanding Your FICO Score
When you find yourself unhappy in your current role, it’s hard to know if now the right time to look for a new job is says Peter Decaprio. You are sure you are making what is “enough” money but even with the weekends free, there does not feel like enough hours in any given day. There is still more work than can be completed within normal 9-5 office hours and when you get home after a long commute, there really isn’t much motivation left to make dinner or get grocery shopping done. Your partner has started picking up nights cooking because they miss having an actual adult conversation over dinner and frankly so do you. Then of course this starts another debate about whether you should move closer to where your partner works and then back again into city life with a longer commute and more expensive rent. Here is When to Stay Put and When to Look For a New Job: There has been a recent report at the Australian Bureau of Statistics that… Read More »Peter Decaprio- When to Stay Put and When to Look For a New Job
“It wasn’t until I stopped trying to find myself and started trying to lose myself that I began to find myself,” says Peter Decaprio Here is How to Make a Life You Love: Do you want your life back? Do you just want to be happy again? Are you tired of being stressed out over the endless demands at work, school or home? Do you wish for a break from the responsibilities that have been piling up on top of you for so long that they threaten to collapse at any moment? If this is how you feel then know you are not alone. We all feel this way sometimes no matter who we are. It is called being human. Life can become difficult at times and it can slow us down while bogging us with feelings of doubt, anger, sadness and feelings of low self-esteem. This is especially true if we are going through a series of unfortunate events such as the loss of a loved one, losing our job and other types of… Read More »Peter Decaprio- The Ultimate Guide on How to Make a Life You Love
Peter Decaprio- Why Content Marketing Matters Now More Than Ever In A Mobile And Social Marketplace!
Facebook recently announced that there are now 1 billion monthly active users on the platform — a major milestone for sure! Facebook has also launched hashtags to highlight keywords or trends in posts. While many marketers rejoiced, others were left scratching their heads as they tried to figure out how the trend will really affect them says Peter Decaprio. To start with, hashtags can be used to enhance brand results by connecting content to fan pages and other trending topics on Facebook — which is great news for brands looking to connect with audiences beyond having an account on Facebook. It’s important however to remember that people are using hashtags differently across social networks so it’s not yet clear exactly how Facebook users will be using the hashtags to enhance their posts. The good news is that marketers can learn from how other platforms are using hashtags and figure out what works best for them — whether it’s adding tags to increase audience reach or creating branded tags to track conversations about your business. We… Read More »Peter Decaprio- Why Content Marketing Matters Now More Than Ever In A Mobile And Social Marketplace!
Peter Decaprio: What is FB ads and How to Make Money with Facebook Ads – the Definitive Guide for Advertisers
FACEBOOK ads are a new form of online marketing which is getting popular day by day. This is advertising on Facebook and the numbers of Facebook users are growing exponentially day by day explains Peter Decaprio. People spend regular time on Facebook and that makes it the perfect place for marketers to promote their business among the masses. However, if you want to be successful in this field you need to know everything about FB ads and different types of Facebook ads. Finally, we will show you how to make money with Facebook ads by promoting other people’s products or your own products or services through social media advertising. There are few things we consider before we write any article; one can be our past experiences (if any) and another can be providing our expert’s opinion on the topic, which we feel will benefit the most. Hope you find our article helpful in some way! So let’s get started without any further delay! What are FB ads? FACEBOOK ads is a form of online marketing… Read More »Peter Decaprio: What is FB ads and How to Make Money with Facebook Ads – the Definitive Guide for Advertisers
Advertising on Facebook is both incredibly successful and incredibly challenging at the same time explains Peter Decaprio. So many people are using it; so many brands are fighting for attention that simply getting your ad shown in front of the right audience can be difficult. The truth is though if you know how to approach advertising on this social platform you will see great results almost every time. So with all that in mind I’ve put together some tips and tricks to help guide you through the basics of what you need to know about Facebook Ads to be able to compete against large corporations but also get a fantastic ROI from your campaigns. What are the basics of Facebook Ads? When you start an ad account on Facebook there are 2 main options that will be available to you. You can either create your ads using their Ad manager platform or through Power editor which lets you upload audiences, edit ads and track everything within one spot. I recommend using power editor if it’s… Read More »Peter Decaprio: The Definitive Guide to Facebook Ads for New Marketers
On this page you will find a list of the most bizarre and funny content marketing projects to promote your business says Peter Decaprio. There is no better way than fun and creative activities to get people engaged and spread the word about your brand! At Content Snare we’ve gathered these examples from all over the Internet in order for you to be inspired, entertained or simply chuckle at someone else’s expense. So let’s see what happened when some companies decided it was good idea to do something very cool (and sometimes stupid) in order to get more social media buzz. 1. The “Oreo Lick Race” The Oreo lick race started off as a seemingly innocent online competition in 2013 where participants were challenged to snap a selfie while licking an Oreo cookie as fast as possible. The official rules of the challenge dictated that participants should start by licking an Oreo, then take a photo, upload it to Instagram and tag it #oreolickrace. Not surprisingly this competition quickly became subject for controversy when people… Read More »Peter Decaprio explains How to Promote Your Business with Fun & Crazy Content Marketing Projects!
Most of the bloggers and newbie writers search for the most effective ways to increase traffic and earning via blogging says Peter Decaprio. Suppose you start your blog with good quality articles, but you are not getting many visitors for it? How will be possible that you can earn money from blogging? So here we come up with some amazing tricks for increasing blog’s traffic and making money: 1) Monitor your competitor’s keywords There is a big chance that your competitors know what exactly keywords they use to find their website through search engines by typing the keyword in search bar result page as like as Google provided above image. So if you also research about using those same words as like as your niche (your topic), then it may help you bring more targeted visitors on your blog. 2) Write your blog on one topic per day If you want success in blogging, then start writing on one particular topic per day. It’s very difficult to make traffic with multiple topics at a time.… Read More »Peter Decaprio: How to get traffic for your blog and How to make money via blogging
There’s always a way to make things better for yourself at work by using these 10 secrets below: If you feel like your work life stinks right now, take heart in knowing that there are ways to change it around so it doesn’t have to suck anymore…and also find out why I use the word “suck” in the first place says Peter Decaprio. 1. Learn how to communicate effectively The ability to communicate clearly, concisely and with confidence is a vital skill that you can use to set yourself apart from your peers. It’s especially important when speaking with managers or clients because if you don’t say what needs to be said or they misunderstand what you’re trying to convey, it could have negative consequences for your career down the road. 2. Become an expert at something It doesn’t matter whether its social media marketing, iPhone app development or desktop publishing, being an expert at something shows employers that you have great knowledge in a specific area and makes it more likely for them to… Read More »Peter Decaprio- How to Be Liked at Work: 10 Tips for Personal Growth in the Workplace
If you’re not familiar with Reddit, it’s a social news website that allows users to post content and vote submissions “up” or “down”. Submissions that receive more upvotes are displayed on the front page in reverse chronological order says Peter Decaprio. You can then comment on these posts as well as start discussions based on the topic of each post. The site is broken down into subreddits. A subreddit is basically a forum or category where content can be posted about specific topics, such as news, science, music and so forth. While all subreddits are created by users, reddit maintains control over how new subreddits are added to the website. Reddit has 1 billion monthly page views and 46 million monthly unique visitors (as of May 2013), with 6% of its traffic coming from the U.S. alone.( 1 ) Reddit has incredibly high potential for marketing your brand but should not be considered lightly; it’s not like running an ad in Craigslist! With great opportunity comes great responsibility—there’s no room for error when you market… Read More »Peter Decaprio: 10 Tips for Marketing on Reddit
5 Marketing Strategies That Helped My Business Get More Traffic In 3 Months! Rate this post Rate this post I have been working on growing my traffic since the beginning of the year. I am doing SEO for my own business, but there are some other factors that I am taking into consideration as well says Peter Decaprio. You know, if you want to grow your traffic, then you need to invest time and money in marketing strategies. Without a doubt, without cost-effective strategies it is not possible to make sure that you can hit multiple platforms at once. I think many people do not understand the importance of having a decent marketing strategy. However it is very important for people who are working on their own business. I don’t want to brag, but so far my efforts have returned some decent results. AdWords Campaigns First of all, there is AdWords Campaigns. This is a little bit expensive because you need to pay for each click if somebody leaves your website from the advertisement page.… Read More »Peter Decaprio- 5 Marketing Strategies That Helped My Business Get More Traffic In 3 Months!
“Whether you think you can or think you can’t, either way, your right.” ~ Henry Ford On the surface, it seems like it would make total sense to follow through on dreams and do what one loves. After all, if not now then when? However, like many things in life, there are hidden obstacles one must face before they can start pursuing their passion says Peter Decaprio. The following article will explore three of these reasons that prevent people from fulfilling their dreams; internal mental blocks that act as walls that must be broken down before anything else is possible. 3 Reasons Why People Fail To Follow Their Dreams: 1) Fear of Success Many people have told themselves “if I don’t have fear of failure, then why fear success?” This question may be asked, but the answer is often forgotten as soon as it’s provided. In truth, many people are afraid of success because they simply cannot handle the pressure and stress that comes with it. As we all know, running a successful business can… Read More »Peter Decaprio: 3 Reasons Why People Fail To Follow Their Dreams
If you’re considering creating a branding strategy, the advantages include: Increase market share and brand awareness. This can be done through consistent advertising and promotion plans, which can be coordinated with your current marketing strategy says Peter Decaprio. A well-defined branding strategy will help you make the most of your advertising dollars. Increase your market positioning by differentiating yourself from competitors in terms of quality or image while conveying the same basic product information to customers. Development of corporate identity (logo). Your logo should convey a message that relates both visually and semantically to your company’s business activities. The more suitable it is for expansion into other media, the better. Make strategic alliances with companies that have complementary products or services, increasing the chances that their customers will also become yours. Enhance shareholder value by being able to attract new investors through consistent messaging all public relations efforts. Damage this strategy by making changes that may confuse or alienate current investors. Increase the number of customers who have a positive opinion about your company, its… Read More »Peter Decaprio: What are the Benefits of having a Branding Strategy?
It’s all common sense, really. They want to attract investors and increase the capitalization of the company says Peter Decaprio. As a rule, such founders add such words as “business”, “investment”, “market”, and so on in their names — these are very popular keywords in business blogs and news sites. It helps them get noticed by search engines and journalists: they simply need to write an article about startups and drop one or two of those keywords into it along with the startup name and its founder’s name. It works! And not only for SEO purposes but also for building a professional company image. “Is it really so simple?” – You may ask. Yes, it is. We have analyzed a number of startups that went through the Startup Ranking service and found out some interesting facts about them. Let’s take a closer look at one of these companies: 1) The founder’s name abounds with words that are very popular in business news sites, e.g., “business”, “investment”, “market”, etc. 2) The startup uses only high-frequency keywords… Read More »Peter Decaprio shares Tips on How to Build a Professional Company Image and Startup Brand
Here are Simple Steps on how to build a Brand on Twitter: Step 1: Identify a ‘niche’ for your brand to own in the eyes of your target audience. For example, I chose #SEO and #Social Media because that’s what I focus on when helping clients grow their business with effective digital marketing campaigns. In this way, people interested in SEO or Social Media will be more likely to follow me says Peter Decaprio. If you’re a restaurant wanting to build a following, perhaps it’s something like ‘tasty food from the North West’. Or if you make kite surfing equipment maybe it’s ‘kiteboarding tips & tricks’. Step 2: Create a Twitter handle that accurately represents your brand. For the purpose of this exercise, I’ll be using @craigbuckland1 as an example. If you already have a Twitter account with the same name as your business or personal brand, don’t worry – it’s easy to change handles via ‘Settings’ in Twitter. Keep in mind that if you really want to grow your following online, it’s best not… Read More »Peter Decaprio: Simple Steps on how to Build a Brand on Twitter
A company’s brand is an integral part of its marketing strategy. It provides multiple benefits to the business by building trust with customers and increasing sales says Peter Decaprio. It can also help set a business apart from its competitors while creating value for the consumer. This differentiation allows companies to capture a larger market share. A strong brand can be created through many different methods, but one way that it is developed is through public relations activities. The following are useful tools solar energy system providers can use to create a strong presence for their brands in the industry: Social Media – Social media sites such as Facebook, Twitter and LinkedIn provide excellent outlets for sharing postings on new products and services with the public. It is also a useful tool for sharing customer testimonials and photos of their systems in action. Facebook – Many consumers are avoiding traditional advertising methods, particularly billboards, so it can be extremely beneficial to use social media sites like Facebook to build brand awareness. There are many energy… Read More »Peter Decaprio explains How to Build a Brand Name in the Solar PV Industry
Peter Decaprio: Building your Brand around Your Unique Selling Point. 6 Tips to make it Work for You.
Hello everyone, again. This is the third part of my short series on building your brand around your unique selling point says Peter Decaprio. Following my previous articles titled ” Branding Yourself – What’s Unique About You? ” and ” Selling Yourself Short – The Art of Marketing Your Unique Selling Point “. Selling yourself by emphasizing your USP sounds like a great idea in theory, but what about when you get face to face with people who may be considering hiring you for whatever products or services you offer? How do they know it’s the right approach for them? After all, there are so many different strategies out there, such as using affiliations and endorsements, promoting your commitment to customer service excellence and praising yourself for offering amazing value at competitive prices. How do you decide which of these marketing techniques is the most appropriate for your business? Well, it all comes down to what we call differentiation – and this applies to businesses in every industry and marketplace. It’s about understanding who your… Read More »Peter Decaprio: Building your Brand around Your Unique Selling Point. 6 Tips to make it Work for You.
Here are the Advantages of Start building your brand today: 1. Stand out from the competition says Peter Decaprio 2. Highlight your expertise and build authority in your area of specialization through a Lifestyle, Career or Company Branding campaign 3. Communicate with a highly targeted market without wasting time and money on advertising or marketing methods that they don’t want to hear about! Tags: Branding, lifestyle branding, personal branding, career branding, company branding If you want to stand out from the competition and build a strong brand then it is time that you start building your brand today. In this tough economic climate where businesses are finding it difficult to retain talent in a tightening job market, a well thought-out and implemented personal branding campaign will help you stay ahead. The American Marketing Association defines a brand as: “A name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In short, it is your company’s USP (Unique Selling Proposition) and the reason that… Read More »Peter Decaprio- Advantages of Start building your brand today
Last year, according to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States alone says Peter Decaprio. That’s about 31 percent of all employer firms. And it doesn’t even count millions of independently run websites that sell products and services online. Those websites are often just home-based offices for telecommuters, sales reps and entrepreneurs chasing a dream. They may take advantage of affiliate programs or ecommerce to generate income from their website, but they’re still a business that anyone could start right now by following these five tips: 1) Establish a mission for your site – When you have your own website you have an audience right away – yourself! In other words, why do you want a website? What is your ultimate goal that you’re trying to achieve with a website? 2) Make a plan – You may have an idea of what you’d like to do with your site, but it’s important to have a set plan in place before you begin. You need to know… Read More »Peter Decaprio: The Top Five Ways to Make Money with a Small Business Website